Samsung LYNK Cloud CM/DM Premium+ is an expanded cloud platform for management of hotel displays, content and consumer communications created for hotels and hotel chains, which are looking for deeper analysis of customer behavior and more efficient management of marketing activities.
The solution combines content management, remote control of devices and advanced Business Intelligence tools into a centralised platform.
In addition to content publishing, display management and PMS integration, the Premium+ version provides broader analytical functions that help track consumer behaviour, use of content and effectiveness of communication campaigns.
By analyzing data from the hotel environment, the platform allows the creation of more personalized proposals, more precise targeting of content and better understanding of the preferences of guests. This helps optimize marketing activities, improve consumer experience and create additional opportunities to increase revenue.
The licence is intended for 1 device.
The license period is five years. 
